Marketing Lessons from Doritos and the Superbowl

Just some quick thoughts.

This year what stood out to me was Doritos.

Not only were their commercials the most hilarious, they were fan-made. This means Doritos scored in two ways: They put less effort into the commercials and got more out of them. The fans were involved and excited and willing participants. That's a recipe for success right there.

So how do writers follow this lesson? What about putting together an anthology? Hosting a contest of posters and paintings and fanvids based on your book?

Do you think this would work? What are your ideas?

Sarah Allen