Artist Shows How Famous Logos Should Look During During The Coronavirus Outbreak

Slovenia-based creative director Jure Tovrljan has reimagined famous logos to better reflect these difficult times of social distancing.

He started the project about a week ago and has already created 11 new coronavirus logos. “Things around COVID-19 seriously started to go out of hand and all my social media feeds were flooded with cheap memes,” he told Ad Age. “I decided to revive an old passion, logo design and I saw an opportunity for some quality content.”

Jure came up with the idea after looking at the Starbucks logo and wondering "how the mermaid would look like with a mask”. Then he added more famous logos such as Nike, Mastercard, NBA, United Airlines, LinkedIn and Target.

“I had some negative comments at first, but it was all done in a positive spirit,” he says. “I just wanted to spread the message in a different way and let people know to keep their social distance, stay at home if possible. After the ball started rolling, everyone saw it as something positive and creative."

More info: Behance | Dribble | LinkedIn